Happy Thursday – the Oscar nominations are out!
My Twitter feed has gone crazy with the news that the Oscar’s nominations are out. And whether you agree with the finalists or are bitterly disappointed to see a lack of potential gongs for The Hobbit, Skyfall or the Dark knight Rises (no nominations), there’s a neat social feature on the site which caught my eye.
Firstly, the main nominee list can be easily shared using the social media buttons – this is a complete given for me. All content should be easy to share.
Secondly, each award category has a ‘Make Your Pick’ option:
On the ‘Make Your Pick’ page (predict the winners and challenge your friends), you’re asked to log into your Facebook account to play the app.
The user makes their predictions by selecting a nominee for each category. They then turn “On” Play with Friends to connect with their Facebook friends who have also turned on this feature.
User can also share their ballot to invite more friends into the game.
On the night of the event users can track their picks and their scores will update live during the show (a good competitive feature).
The app has been sponsored by the University of Phoenix – which I should imagine will give them tons of exposure as an advertisers and the Oscar’s enough cash to fund the app, and more.
A brilliant way to engage people in the awards from 6 weeks out, build up viral buzz about the Oscars, and make them feel part of the awards during the show whether they’re there or not.
In late 2012, TIME listed Google Glass as one of 2012’s best inventions and it’s going to be an innovation to watch throughout 2013.
Google Glass is essentially your computer masquerading as a pair of glasses on top of your head. Google’s goal is to make augmented reality a daily part of our lives, meaning that it has the potential to completely change the way we interact with the world.
And for the live events industry, it has the potential to really shake up how visitors experience our shows.
So how could augmented reality through Google Glass be used to enhance the visitor experience onsite? Here are my first thoughts…
- Hands free exhibition guide. Could include guided tours based on their interest areas at the show
- Reminders and notifications about live demos/talks taking place – are they about to miss a very relevant session?
- Live video feed from other areas – Is a session full? Have they missed the start? Why not watch it on Google Glass instead?
- Attendees will be able to record sessions and share them instantly across social channels
- Enhanced exhibitor information. By looking at a stand attendees can also access company, product and contacts information to better gauge why they’d want to stop at the stand
- Reminders about onsite appointments – when meeting someone for the first time, a picture could be sourced to help with recognition
- Better capture of leads and contacts (not to mention a video record or what you discussed/agreed)
- Improved onsite demos, training and education by being able to overlay digital (sound, video, graphics, or location data) content and real-world presentations
- Access detailed speaker information
- Lastly, and definitely not my favourite, displaying contextually relevant ads/offers from exhibitors (could be location/interest based)
So what do you think? As these technologies become more mainstream, how should we be using augmented reality to enhance the visitor experience?