A picture is worth a thousand words – what’s the value of your profile?

I originally wrote this blog for our enterprise social network, the Hub, hosted on Jive. However many of the suggestions also apply to external social media platforms you may be using, LinkedIn for example.


It’s a simple concept: A picture can tell a story just as well as a large amount of descriptive text. And on your Hub profile, the inclusion of your photo – and an avatar – says a lot about you. Simply put, it says that you’re interested and engaged in the global community here at UBM.

Combined with the addition of a profile photo, having a complete profile – including a detailed biography, skills and expertise – helps raise your profile within the business by making you visible and discoverable to your colleagues.

If you’re keen to climb the career ladder and are aiming for promotion, then your Hub profile is a very valuable commodity as it’s the basis of your personal brand within UBM. It’s where hiring managers can go to find out more about you and your interests, and easily access the content you’ve created and the projects you’ve worked on.

Whenever I’ve been hiring for a position within UBM and have internal applicants, I always go and check out their Hub profile because what’s on there – and what’s not –  tells me a huge amount about an individual. A complete profile indicates to me that:

  • You’re interested and engaged in the global community at UBM
  • You enjoy being part of a team and actively seek out collaboration opportunities with colleagues
  • You buy into UBM’s culture and the importance of the Commitments
  • You understand the importance of community to UBM
  • You’re aware of the central role that digital networking plays in today’s working environment
  • You have taken responsibility for owning your personal brand and are proactively managing your internal career opportunities
  • And, if you’re applying for a job on the Hub team, you use it on a regular basis

Your Hub profile is a valuable indication of who you are and how you feel to be a UBMer. So what’s your profile worth?

Take action now, dedicate just a few minutes now checking your profile and ask yourself some key questions:

  1. Does your profile have a picture of your face on it?
  2. Have you included an avatar?
  3. Do you have a detailed biography?
  4. Have you included your skills and expertise?
  5. Are your contact details up-to-date?
  6. Is your org chart up-to-date?

Go on, make it as valuable as you can.


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