This is a post I originally wrote for our enterprise social network. However it’s very applicable to those of you who may just be getting to grips with employee advocacy and Glassdoor.
Social media platforms are enabling potential employees to look inside companies like never before, giving them access to the inner workings of a company’s culture, as well as a broader view of how the business is performing in the eyes of their peers.
Thanks to the openness of social, the old freedoms, which enabled some businesses to project a different public persona compared with their internal reality, have been stripped away. This increase in transparency means that what’s happening behind the wall is just as important as what’s happening in front of it.
A brand is no longer just about the product, but also about the wider business’ internal cultures and process. In order to influence potential hires, brands now need to be shaped from the inside out. Nowhere is this more apparent than on Glassdoor.com.
Launched in 2008, Glassdoor is a social site where employees and former employees anonymously review companies and their management. It’s a one stop shop for job hunters wanting to get the inside scoop on a potential employer.
So how does UBM measure up? (and just as a spoiler – why aren’t our scores better?)
Compared with some of our competitors:
And with some tech brands:
OK, so 2.5 stars isn’t the worst score in the world, but it’s a bit ‘meh’, a bit #whatever, and totally forgettable. It’s equally not brilliant that it puts us behind our direct competitors when it comes to attracting the best, brightest, and most awesome talent to join our ranks.
So what can we do about it?
I’m a big believer in employee advocacy – power to the people! – and feel that the best way to attract the best talent is through you and me. So if you’re passionate about being part of the UBM community, if you’d recommend UBM to a friend, and if you want UBM to be the best place it can be, then I’d ask you to give us a review on Glassdoor. Let’s make sure those stars are a true reflection of what it’s like to be part of the global UBM community.