The Art of Being Brilliant

Recently, I had the opportunity to attend a workshop called The Art of Being Brilliant (based on Andy Cope’s PhD research into happiness, positivity and flourishing in the British public sector).

In a nutshell, the workshop was about taking personal responsibility for your own happiness; happy people have made the active decision to be happy.

Common sense but not common practice.

Something which really fascinated me was the idea that only 10% of whether you have a good life or a bad life is going to happen anyway; 90% of whether you have a good life or a bad life is about how you choose to react to the 10%.

I’ve been on a little post-workshop trawl of Google for resources related to this workshop so I can work on changing my daily mind-set and become one of the ‘2%ers’ – the 2% of people who feel consistency great, not just that, but they live longer, are more productive and raise the happiness levels of the people around them:

Art of Brilliance brought to you by Andy Cope | Home

The Art of Being Brilliant: Transform Your Life by Doing What Works For You

Andy Cope (@beingbrilliant) | Twitter

A Life Worth Living: Andy Cope

 

The power of employee social advocacy

People are connected like never before. From LinkedIn to Twitter, Facebook to Instagram, Weibo to Tumblr, our employees have a wealth of contacts, connections and information at their fingertips.

Did you know that the average number of user connections across social networks is 846? And that 1,000 advocates have the power to reach 1,000,000 potential customers?

Instead of having one channel talking about your brand, whether it be the official corporate accounts or an individual brand’s social channels, why not have tens, or hundreds, or thousands of voices sharing your message?

By encouraging social advocacy, organisations can both increase the distribution channels for their content and the reach of their brands, as well as attract new talent to the company through their employee’s networks.

Social media platforms are also enabling potential employees to look inside companies like never before, giving them access to the inner workings of a company’s culture, as well as a broader view of how the business is performing in the eyes of their peers.

Sites like Glassdoor, where employees and former employees anonymously review companies and their management, offer a year-round insight into how people feel about the business and what it’s like to be an employee; reviews which could mean the difference between securing – or losing – the perfect candidate for your next open position.

Employee advocacy has the power to drive business results. Here are four quick social advocacy wins to help you get started:

1. Odd are, your company has current and former employee reviews on Glassdoor. By signing up to Glassdoor.com you can receive email alerts for these updates, so you can see what our employees are saying about your company.

2. Connect to your colleagues on LinkedIn.com so you can see what your colleagues are sharing into their networks. Recognise and support this sharing behaviour by liking, sharing or commenting on their behaviour.

3. Follow your organisation’s company page on LinkedIn to get regular updates which can be easily shared into your own network by liking, sharing or commenting.

4. The official EY social media channels have a reach of 1,224,452, but the networks of its 190,000 employees have a reach of 216,220,000. Read this EY case study about how 6,500 of their employees generated 35.8K clicks, 22.9K shares, and a 7.5M reach.